QUESTIONNAIRE FOR THE FRENCH BUSINESS IDEA
INTERNATIONAL MARKET RESEARCH FOR OUR REGIONAL PRODUCTS
Hello,
We are doing a market research within the framework of our creation “l’Authentique Charette Bordelaise” which is a stall where we sell regional products like wine, duck liver and 5 other products as good.
Could you answer our questionnaire in all honesty tosee if we can export our company to your country or not.
I. Population
1. How many inhabitants are there in your city?
2. What is the average age range in your city?
¨ 18 – 35 years old
¨ 35 – 45 years old
¨ 45 – 55 years old
¨ 55 – 65 years old
¨ Over 65 years old
3. How many tourists come to your city each year?
¨ 0- 5000
¨ 5000 – 10000
¨ 10000 and more
4. Among the working population, what is the percentage of :
- Farmers …. %
- Tradesmen …. %
- Senior managers …. %
- Employed people …. %
- Workers .... %
- Students …. %
- Retired people.... %
5. What is the unemployment rate?
¨ 5 – 10 %
¨ 10 – 15%
¨ 15- 20 %
II. Consumer habits
6. Do you know French food?
¨ Yes
¨ No
7. Do you usually eat some French gastronomy products?
¨ Yes
¨ No
8. If yes :
¨ Rarely
¨ Regularly
¨ Often
9. Do you drink wine?
¨ Yes
¨ No
10.If yes, what kind of wine you drink?
¨ Red wine
¨ White wine
¨ Sweet white wine
11.For what occasion do you drink wine?
¨ Everyday
¨ For a particular occasion (Christmas, Birthday parties.)
12.About what times do you go shopping?
¨ 8.00 – 10.00
¨ 10.00- 12.00
¨ 12.00- 14.00
¨ 14.00 – 16.00
¨ 16.00 – 18.00
¨ After 18.00
III. Site of implementation
13.Where can you find products from foreign countries?
¨ In Shops
¨ In Hypermarkets
¨ At Fairs (events)
14.What food shops are the busiest?
15.Are there any cultural events in your city, if so, what sorts, when and where?
16.Are there any food fairs?
¨ Yes
¨ No
17.If yes, which ones?
18.What months are the busiest for shopping?
19.What is the most used distribution network in your country?
¨ Direct (Producer > Consumer)
¨ Short (Producer > Retailer > Consumer)
¨ Long (Producer > Wholesaler > Retailer > Consumer)
IV. Products research
20.Do you eat some traditional French food?
¨ Yes
¨ No
21.If yes which one?
22.Have a look at the slideshow and more precisely at our leaflet (on the Blog click here)then classify these products in the order of your preferences? (from one to seven)
¨ Macaroons (almond biscuit)
¨ Foie gras (Duck liver)
¨ Bolet mushrooms
¨ Serments du Médoc (chocolate vine sticks)
¨ Red Bordeaux wine
¨ Sweet white wine
¨ Asparaguses
23.What is the average monthly income in your city?
¨ 700- 1000€
¨ 1000 – 1500€
¨ 1500 – 2000€
¨ 2000€-3000€
¨ over
24.How much do you spend on food products per week?
¨ Less than 50€
¨ 50 – 100€
¨ 100 – 150€
¨ 150 – 200€
¨ over
(Could you please ask questions 25, 26 to 50 people)
25.How much do you think you could spend on our products?
26.For you, what is the maximum amount of money you can spend on our products? (for example on a gourmet hamper: please have a look at our slideshow on the blog,and look more precisely for our gourmet hampers click HERE)
¨ 40 – 50 €
¨ 50 – 60€
¨ 70 – 80€
¨ 80 – 90€
¨ over
27.What price range means bad quality for you?
¨ 40 – 50€
¨ 50 – 60€
¨ 70 – 80€
¨ 80 – 90€
¨ over
28.To conclude, do you think our project is feasible in your country?
29.If you want to add something say it here :
30.What do you think about our questionnaire?
Thank you for taking time to answer our questionnaire.
Have a good day!!!
TCOM2 Brémontier